New York,
The News INC.




Every subculture has its symbols of success, from the sneakers you wear to the neighborhoods you live in; from the places you go to the type of plane you took to get there. Once you acquire one symbol, there's always another, more exclusive one to pursue.

By focusing on minimally elegant design and straightforward quality of materials and construction, the versatility of Aprix lends itself to any style. The shoes are intended to take on the personality of the wearer and the places he or she has been.

Chasing after stuff is no substitute for collecting memories.