New York,
The News INC.




Paul Helbers knows that everyone now expects a lot from their clothes, and is driven to bring them excellence. Having a deep understanding of artisan disciplines, his approach to his eponymous menswear label merges the antiquarian with the contemporary. Helbers is working between fashion fantasy and lifestyle reality, creating an essential edit of what a man needs, without overwhelming him with product.
Each piece of the collection contains a hybrid quality and a feeling of unpolished elegance underlined by the subtle clash of contrasting fabrics, celebrating the rough and the refined. The absence of ostentatious elements is a deliberate choice in order to formulate an un-precious sense of appearance.
The essence of Helbers lies in the pleasure of forging a product with a tangible dose of life, and poised with the intelligence of today’s technology to enhance its longevity. This is forever fashion.