New York,
The News INC.


coming soon



‘Non-conformist’ is what best describes, neverbefore – a new collection by British born designer Victoria Bartlett in collaboration with Stella Ishii, founder of The News showroom and womenswear brand 6397. Launching with the Spring/Summer 2018 season, neverbefore seeks to provide a fashion-forward wardrobe for a modern woman that runs parallel to her own dynamic lifestyle. The ready-to-wear world has been clipped and tailored to fit into a one-thought process of conforming to what one is expected to wear to lead an active, modern life - neverbefore seeks to challenge that notion, celebrating the concepts of individuality and mobility. Functional in its wearability and progressive in its design, neverbefore integrates utilitarian and architectural motifs that give a futuristic and kinetic feeling to each piece.