New York,
The News INC.




At the intersection of street and luxury, Purple was created to meet the needs of a sophisticated consumer demanding quality and value. The Founders, Rob Lo Hailing from Vancouver’s Roden Gray industrial designer Jean-Claude LeBlanc, and Luke Cosby of Shdwbx Agency have in their first season intentionally launched the brand in a single product category, denim, but with a view to build an authentic brand delivering a fashion product across a spectrum of categories.
Inspired by vintage and utilitarian concepts, Purple is committed to innovation in product development with a particular emphasis on fit, fabric and construction. Made using globally sourced high quality materials, all trim and hardware are customized to further personalize the product.