Swedish fashion brand and retailer Très Bien was founded in 2006 by brothers Simon and Hannes Hogeman together with Björn Lindén and Jakob Törnberg. Pioneering menswear retail, Très Bien early on focused on streetwear rooted in 90's sportswear and US culture next to European fashion, a blurring of the line between streetwear and high end fashion that quickly gave widespread recognition and positioned Très Bien as a vital part of the current menswear revival.
In 2014 Très Bien introduced the first eponymous ready-to-wear collection defined by a fusion of classic cuts and sportswear, referring to the general Très Bien DNA of music, counter culture and present expressions. Focusing on high quality and returning styles the collection is product-oriented, rather than revolving around seasonal themes.
What back in 2006 started out as a menswear fashion retailer, now has grown into a movement including the Très Bien collection, high-profile collaborations and a physical store in Malmö, Sweden. The influential e-store continues to be a benchmark in fashion, while Très Bien products are available at stockists worldwide including Dover Street Market, Liberty and Opening Ceremony.